A brand of perpetual exploration and reinvention, Prada Beauty challenges perspectives and the status quo to serve as a precursor and pioneer, with a perspective of uncompromised quality, radical elegance, intellectual purity and freedom of creative experimentation.
Explore the range
New member to Paradoxe Family
Paradoxe Virtual Flower is a floral musky fragrance that captures the airy and luminous scent of jasmine. The avant-garde signature reveals fresh and zesty top notes of vert de bergamot, a lively flowery heart incorporating jasmine and neroli, and musk and ambrette base notes for a comforting second-skin sensation.
Discover more
The Iconic Triangle Reinvented
In a shift from traditional perfume bottle architecture, the flacon is minimal and delicate at first glance, inspired by the original iconic Prada triangle logo disruptively designed to rest on its side. The Prada coat of arms logo contrasts with the fresh light pink color of the fragrance. The bottle is finished with ‘Virtual Flower’ on its top chamfer.
Discover moreReconciling Creativity and Responsibility
Prada bottles are made to last. Refill your Prada Paradoxe! Prada Paradoxe EDP and Intense are refillable, allowing for less packaging material.
Discover more
